freebutterFreebutter

Go-to-market engineering

I spent six weeks on a deal and told them not to sign it.

That is the job. Build the demand system, or prove there is not one worth building.

The arithmeticbase case
Blended ASP, per villa
$245,000
Commission, 5% split two ways
2.5%
Your side of the commission
$6,125
Media CAC per closed sale
$8,242
Per closed villa−$2,117
AI CHECKOUT AGENT · FREWAY01 / 05

Your checkout says nothing.

The highest-intent moment in the funnel, and most of them are silent.

  • The live Freway performance dashboard: $22,513 recovered, 50 engaged checkouts, 50% win rate
  • Janine holding a cart over SMS and offering the swap
  • Post-purchase shipping conversation
LIVE · ON-CHAIN SOULS02 / 05

An AI version of you is earning money right now.

Some call it your soul.

  • The Soul Hunt board, live
  • A hunt in progress
  • Claiming a soul and its treasury
CASE STUDY · FREEBOT03 / 05

We built an AI that sits on hold so nobody has to.

It calls customer service, argues with their bots, and comes back with a result.

  • Freebot.ai, the live site
  • The Freebot app on mobile
  • Freebot taking a call to Verizon support
RETURN ON COGNITIVE SPEND · ONESHOT04 / 05

Every dollar an agent spends, signed.

37 tools, one call, a receipt for each.

  • oneshotagent.com, live
  • The oneshot-gtm repository: 342 stars, MIT, 170 commits
CAMPAIGN · LEPSCHI6605 / 05

A full service car wash. For people.

Book your slot. The invitation was the booking funnel.

  • Car Wash poster, shot on the built miniature set
  • The same set on the desk, clamps and scissors still in frame

Under the hood

The case studies are the outcome. This is the machinery.

The GTM engine is open source → oneshot-gtm
  • I

    Lead infrastructure

    A Shopify merchant database of 1,011,351 companies and 1,421,959 contacts, enriched through OneShot itself: deep research on a person, email discovery, verification, and the spend metered per call. 188,839 emails sent from it across two systems, bounce under 1% on the current pipeline. Every Freway merchant arrived through it. Their checkouts have since closed $10.2M.

  • II

    Checkout and payments

    Network token routing, payment recovery logic, a Shopify embedded app with web pixels, synthetic transaction data across five merchant archetypes.

  • III

    Agents that transact

    35+ tools over MCP and REST, pay-per-call in USDC on Base, agent wallets, signed receipts on every transaction.

The engagement

How the work actually runs

  1. 01

    The cold read

    Five days, one funnel. What is broken, what it is costing you, and whether I would take the build on. Sometimes the answer is no. You get that in writing either way.

  2. 02

    The model

    Cost per lead, conversion at each stage, contribution per closed deal, and the point where it stops working. If it does not clear at base case, we do not build.

  3. 03

    The build

    Four to eight weeks. One channel taken to positive unit economics. Funnel, creative, tracking, CRM, compliance. You own the assets and the ad account.

  4. 04

    The run

    Monthly. I operate it and report the numbers that decide things, not impressions. I kill what is not working faster than an agency will, because I am not billing you for the spend.

Start cold.

Five days. One funnel. What is broken, what it is costing, and whether I would take it on.

J. Nicolas

You would be working with me, not an account manager.

or message me on LinkedIn

Book the cold read

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